TOMRA Campaign
Leading the Resource Revolution
Concept:
The campaign includes one main branding film, one recruitment film and five division films. Each portraying one of the five TOMRA divisions; Food, Collection, Recycling, Mining and Circular Economy.
Target audience:
General public, partners, and employees.
Aim:
Inspire and inform the general public.
Tonality:
We produced the films so they express TOMRA’s values about being genuine, honest, down to earth, innovative, energetic, and enthusiastic.
Mood and Look:
Aesthetic documentary at its best. Describing reality with a stylistic and poetic glow. It’s about catching the authentic feel in each scene, while creating just that right moment that says it all.
Leading the Resource Revolution
Behind the camera
When creating the films we visited an array of countries to portray the daily lives of various TOMRA’s employees.
In Austria we filmed high up in the Alps as well as 500 meter below sea level in a tungsten mine. We visited USA where imagery was captured diving around Santa Catalina island and in orange groves of inland California. In Belgium the crew filmed machine testing at TOMRA Food facilities, and Tom making his exquisite cuisine. In China, we followed William and his beautiful family, whereas in Germany Yu-Wun explained how she strives to live a life with less plastic. In Norway 3 generations took us into the woods and showed us what life is very much about.
SUNE LOLK
Producer and Line Producer
Reach out to Sune to learn more about this project or how we can help you.
sl@cphfilmcompany.dk
+45 30 23 77 29
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