Yara

The Pulse

The way we grow our food must change. Building a more resilient food system will be a key part of the solution. Agriculture is the largest single source of environmental degradation and the largest driver of biodiversity loss.

Yara has a unique position and the responsibility to lead a positive change. Together with Yara and Geelmuyden Kiese we produced ‘The Pulse’ that is a foundation stone in a campaign about ‘Growing a Nature-Positive Food System’.

For Yara, the Pulse is a metaphor of the “heartbeat” of Earth, a rhythmic symbol of all life on the planet. It reminds us of humanity’s connection to Earth, and our shared duty to protect nature.

Director: Kasper Torsting
Producer: Sune Lolk, Arlette Walsøe
Cinematographer: René Strandbygaard
Editor: Melissa Olsen