Yara

Becoming a thought leader

In order to look into how Yara was perceived from the outside, Yara decided to interview Norwegian politicians and stakeholders about their expectations to the company. The interviews became foundation for Yara’s ongoing strategy work. Here is the interview with Osvald Bjelland, CEO & Chairman of Xynteo.

Director: Charlie Fisher
Producer: Hanne Vagner
Cinematographer: René Strandbygaard

To learn more about Yara’s reputation from the outside world Yara decided to interview Norwegian politicians, stakeholders and NGO’s about their expectations to the company.
The interviews has been the foundations for Yara’s ongoing work with the strategies.
Here is the interview with Osvald Bjelland, Chairman Xynteo.